Why Blogging is important in Digital Marketing


People search the internet when they’re looking for answers.

What does the way people use the internet have to do with blogging?

If you own a business website without a blog, you’re missing a crucial component of your online marketing strategy. To show you the true purpose of blogging, we’ll go over specific reasons why blogs are valuable.

Business blogging is a marketing approach that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, email marketing, etc.) that helps support business growth. Today we stand in a prospering culture of eCommerce websites.

The prime benefit of blogging is – it helps drive new traffic to your website and works closely with search engines and social media to do that. Every newly written blog post is one more indexed page on your website, which means it is one more opportunity for you to show up in search engines and drive traffic to your website in organic search. Freshly created blog content can be shared by people on social networks — Twitter, LinkedIn, Facebook, Pinterest – which helps expose your business to a new audience that may not know you yet.

It builds up the SEO – A majority of the website users employ search engines to find out different e-commerce websites selling their desired products. Higher placement in the search results is rewarded with the maximum chances of customer visits and ultimately purchases. Hence SEO is one of the most crucial marketing techniques for any web-based company. Hence it is advisable to use the best SEO words on the blog which would compulsorily boost the website views to a significant level.

Blogs Generate Website Traffic: A blog is not only a great platform for people to interact with your business and to learn about your products or services, but when properly executed a blog drives traffic to your website. This quality content gets shared via social media, you also implement it in your email marketing campaigns and search engines crawl and index these blog posts so they appear in search results.

Consistently posting blogs keeps your website updated with Fresh Content.

It’s no secret that Google and other search engines love it when websites are constantly updated. Fresh content is what’ll either keep you high in the ranks or get you to the first page of search results. When content is being published to your website frequently, it allows for more keywords to be placed in search results which in turn opens up the opportunity to rank for numerous different search terms. Additionally, constantly having new content also gives you the potential to generate more backlinks and internal links.

Become an Industry Leader: You got into the business world to introduce people to a new kind of product or service. You know what you’re talking about so why not share your knowledge through blogging?

When you know your field inside and out, you can share that with the world through blogging. Teach others what you’ve learned and explain to them why you’re different from the competition.

Be supportive and make sure the information you share has value.  Link to free resources or helpful tools and don’t make your blog too much of a sales pitch.  Remember, your audience is there to learn – they’re looking for answers.  Provide the answers and let website visitors convert to leads in their own time.

There are many ways to convert website traffic to actual leads and no single way is right, but here are a few pointers:

Showcase your products or services in some of your blog posts. As mentioned previously, don’t pitch your own products too hard, but it’s fine to pitch them as long as it clearly makes sense to do so in your posts. Your blog posts shouldn’t look like, “BUY OUR STUFF” is the only message you’re trying to communicate, but if you are explaining how a product or service you offer is a solution to the problem, you’re discussing then it makes sense to include mention of it.

Include a Call to Action!  Give your reader direct instructions about how they can get in touch with you for more information.  Or provide an offer like a free consultation or a free download.  CTAs are the most overlooked piece of digital marketing, yet they’re very easy to implement. Link directly to other pages if your site with relevant information, products, services, etc.  These links to other pages of your site are not only awesome for on-page SEO, but also lead your website visitor down path to actually becoming a sales lead and a source of revenue for your business.

The key takeaway here is that you want to introduce your website traffic to other aspects of your business via your blog.

Business Blogs Provide Long-Term Results: The great thing about blogging is that it can be produce long-term results. We say “long-term” because if you have the right strategy, your blog posts will be relevant for years to come. The right strategy starts with the right keywords and topics. Keywords are “the key” to ranking in search engine results.

It helps drive long-term result – Once you publish a blog post, after few days you would have netted few views and leads – for days, weeks, months, and years to come, you can continuously get traffic and leads from that blog post. The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future.

Get Feedback: One reason to start a blog is to gain vital feedback from your customers. You can choose to add a form to your post to gather information or ask for comments left in the comment section.
Blogs also help to build trust with your audience. Get to know the people interacting with your business by replying to their comments. If they’re just leaving a compliment, give thanks.

Don’t write blog for the sole purpose of generating leads or sales.

Write for people not for search engine. If people are happy with your blog then search engine will happy automatically.

Written by:- TARUNA


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