Unlock Marketing Insights with SQL
Learn how to use SQL to track marketing campaigns, analyze user behavior, and make data-driven decisions. This course is designed for digital marketers who want to go beyond Excel and Google Analytics by querying real-time data directly from databases.
- Basics of SQL: SELECT, WHERE, JOIN, GROUP BY
- Understanding Marketing Metrics via SQL Queries
- Track Campaigns, Leads, and Conversions in Real-Time
- Connect SQL with Marketing Dashboards
- Project: Analyze Customer Funnel using SQL
- No Prior Coding Needed – Fully Beginner-Friendly
Next Batch
Starting 1st of Next Month
Duration
3 Months
Batch Size
Limited to 25 Students
Plan Your Career with Us
Our advisors will help you choose the right skills and roadmap.
Course Features
A practical training program designed to equip you with the SQL skills needed for modern marketing roles.
Course Curriculum
Our hands-on curriculum is designed to take you from a complete beginner to a confident SQL user, focusing on real-world marketing analytics.
SQL & Database Fundamentals
- Intro to Relational Databases
- Writing Basic SELECT Queries
- Filtering Data with WHERE
- Sorting Results with ORDER BY
Aggregating & Grouping Data
- Aggregate Functions (COUNT, SUM, AVG)
- Grouping Data with GROUP BY
- Filtering Groups with HAVING
- Working with Dates & Text
Joining & Combining Data
- Understanding Table Joins (INNER, LEFT)
- Joining Multiple Tables
- Using Subqueries for Complex Logic
- Combining Results with UNION
Marketing Analytics with SQL
- Analyzing Campaign Performance
- Customer Segmentation & RFM Analysis
- Building Marketing Dashboards
- Calculating Customer Lifetime Value (CLV)
Why Learn SQL for Digital Marketing?
In today's data-driven world, marketers who understand SQL have a significant advantage. SQL (Structured Query Language) allows you to directly access and analyze vast amounts of customer and campaign data, uncovering insights that are impossible to find with standard analytics tools alone.
Deep Dive into Customer Data
Go beyond surface-level metrics. Write queries to segment customers, understand purchase patterns, and calculate customer lifetime value (CLV) directly from your database.
Measure True Campaign ROI
Connect marketing efforts to actual sales. Use SQL to join data from different sources and accurately measure the ROI of your Google Ads, Facebook campaigns, and email marketing.
Become a Data-Driven Marketer
SQL skills are highly sought after in marketing analytics, business intelligence, and growth marketing roles. Stand out from the crowd and command a higher salary.
Why Learn SQL for Digital Marketing?
